Sponsorship vs Donations for Canadian businesses and registered charities

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There is much confusion in Canada in both businesses and charities about “sponsorships” vs. gifts. This confusion can lead to friction between charities and businesses and bad outcomes for both sides.


The Canada Revenue Agency (CRA) has specific rules for businesses regarding sponsorship vs. donations, and it’s important for businesses and charities to understand the differences.


This is a 2 hour course that was originally recorded on September 12, 2024.


There is a difference between a business making a donation to a registered charity and a business entering into a sponsorship arrangement. When a business provides sponsorship to a charity, or to a charitable event, it is generally not a gift, and a charity generally cannot issue an official donation receipt for sponsorship. If a business gives funds to a charity and the charity issues an official donation receipt for the “gift,” then generally, the charity cannot give recognition to the business.


Many charities don’t understand the rules regarding when something should be a sponsorship or a gift. They often ask for sponsorship when it is actually a gift or ask for a gift when it is a sponsorship. Many charity agreements on gifts and sponsorships also mix up these two concepts. Unfortunately, many businesses don’t understand these rules either. This can result in a lot of confusion and mistakes.


This course will provide an overview of the issues, including:


  1. Who can issue official donation receipts? What is a Qualified Donees vs Non-Qualified Donees?
  2. Where can you find the list of qualified donees?
  3. What is a “donation” or “gift”?
  4. What is a “sponsorship”?
  5. What are the differences between donations and sponsorships?
  6. When would one want to use a donation vs. a sponsorship?
  7. Why does a charity need to understand the distinction?
  8. What are some of charities and businesses’ biggest mistakes in this area?
  9. Can a charity give a “sponsorship” to another charity or a non-qualified donee?
  10. A discussion of numerous examples of donations vs. sponsorship?

This course will be of interest to charities, including their board members, fundraising staff and financial management personnel. It will also be helpful to businesses that make donations and/or give funds for sponsorship and their professional advisors who are considering how to have maximum impact with their gifts and/or sponsorships.



Your Instructor


Mark Blumberg
Mark Blumberg

Mark Blumberg is a lawyer at the law firm Blumbergs Professional Corporation (Blumbergs) in Toronto and works almost exclusively advising non-profits and registered charities on their work in Canada and abroad. Mark has written numerous articles, is a frequent speaker on legal issues involving charity and not-for-profit law. He is the editor of a blog, www.CanadianCharityLaw.ca, and created the largest portal of data on the Canadian charity sector, www.CharityData.ca Mark also edits www.SmartGiving.ca, which provides information on due diligence when selecting charities.

Mark is particularly interested in the regulation of non-profits and charities in Canada, philanthropy, transparency requirements for the voluntary sector, providing accessible information on regulatory issues, and the use of data to make more informed decisions on the charity sector.

Mark is quoted regularly in print media and frequently appears on radio and television on topics relating to philanthropy and the regulation of charities in Canada. Mark has also appeared on a number of occasions in front of the House of Commons Standing Committee on Finance on topics such as charity regulation, transparency, accountability and tax incentives for philanthropy. Mark has testified at the Special Senate Committee on the Charitable Sector, the Standing Senate Committee on National Finance and the House Committee on Access to Information, Privacy and Ethics.

Mark has also made presentations to the Charities Directorate Annual All Staff Meeting as well the Annual Divisional Staff Meeting of the Determinations Section of Charities Directorate. Mark presented to the Financial Action Task Force (FATF) when the FATF conducted an evaluation of anti-money laundering and counter-terrorism in Canada in 2015.

Mark sat for 4 years on the Charities Directorate Technical Issues Working Group, which is a bi-annual meeting between the Charities Directorate, the Department of Finance and the charity sector to discuss technical and policy issues pertaining to registered charities and the Income Tax Act (Canada). Mark is a member of the Exempt Organizations Committee of the American Bar Association. Mark spent 6 years on the Advisory Committee for the Master of Philanthropy and Nonprofit Leadership (MPNL) at Carleton University. Mark is on the Board of the Canadian Charity Law Association.

Mark has co-authored 20 Questions Directors of Not-for-Profit Organizations Should Ask About Mergers (Published by CPA Canada) and co-wrote a chapter on International Trends in Government-Nonprofit Relations: Constancy, Change, and Contradictions in Non-profits and Government: Collaboration and Conflict in Non-profits and government: collaboration and conflict (Edited by Elizabeth T Boris and C Eugene Steuerle)

Mark frequently lectures to various industry and professional groups on charity compliance issues including the Chartered Professional Accountants Canada (CPA Canada), as well as CPA Ontario, BC and Alberta, the Canadian Bar Association, Ontario Bar Association, Canadian Association of Gift Planners, Association of Fundraising Professionals, Ontario Hospital Association, Ontario Non-profit Network, and many other organizations.

Mark has a B.A. in Political Science from the University of Toronto, an LLB from the University of British Columbia and an LLM from Osgoode Hall Law School in Tax Law.


Course Curriculum


  Sponsorship vs. Donations for Canadian businesses and registered charities
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